1. General Store Settings:

  •  Store Profile:
    • Store Name and Logo: Make sure your store name accurately reflects your brand. Upload a high-quality logo that customers can easily recognize.
    • Banner Image: Choose a visually appealing banner image that represents your brand’s essence. This image is displayed on your store page and should capture customers’ attention.
    • Biography (Store Description): Craft a compelling store description that tells your story and highlights what makes your products unique. Use this space to engage customers and communicate your brand values and to describe what you sell/do and where you do it (location).
  •  Contact Information:
    • Email and Phone Number: Provide up-to-date contact information so customers can reach you easily. This is important for building trust and facilitating communication.
    • Social Media Links: Connect your social media profiles to your store page, allowing customers to engage with your brand on multiple platforms.
  • Store Location:
    • Address: Enter your store’s physical address if applicable and map location. This information is useful for local customers and helps in calculating shipping rates.
  • Operating Hours:
    • Store Hours: Specify your store’s operating hours if applicable. This information will be displayed on your store page, letting customers know when you’re available.
  • Enable Support
    • Add a Support button to your Store and give your customers confidence and piece of mind that they will be looked after
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2. Payment Settings:

  • Choose Payment Gateways:
    •  Available Options: Select a payment gateway to accept payments from customers and to make withdraw requests and get your store payments seamlessly. Local Marketplace supports Stripe and PayPal. Note: You will be able to use our Payment Processing until you have set up one of these options.

3. Verification

  • Verification is an important step in being able to sell on Local Marketplace. To verify, choose either Passport, National ID or Driving License then verify Address and a Social Profile. If you are a registered company, upload your corporate documentation.

4. Shipping Settings:

  • Define Shipping Zones:
    • Shipping Regions: Set up shipping zones to specify regions where you ship your products. You can create different zones with varying shipping rates based on geographic location.
  • Shipping Methods:
    • Choose Shipping Options: Select the shipping methods you offer, such as flat rate, free shipping, or local pickup. Customize shipping costs for each method to provide accurate pricing for customers.

5. Return & Warranty (RMA) Settings:

  •  Return Policies:
    • Set Return Conditions: Define the conditions under which returns are accepted. Clearly outline the return policy on your store page to manage customer expectations.
    •  Return Management:
      • Return Requests: Handle return requests efficiently by reviewing the reasons for returns and approving or rejecting them as needed. Provide customers with easy-to-follow instructions for returning products
    •  Warranty Types:
      • Offer Warranties: If applicable, offer warranties on specific products to enhance customer confidence. Clearly state warranty terms and conditions to avoid misunderstandings.


6. Store SEO Settings:

Optimizing your store’s SEO (Search Engine Optimization) settings is crucial for increasing your online visibility, attracting more customers, and improving your store’s overall performance. Local Marketplace provides several tools and fields to enhance your store’s SEO presence. Here’s how to set them up in detail:

  • SEO Title
    • Purpose: The SEO title is the main title that appears on search engine results pages (SERPs) when customers search for your store or related keywords.
    • Best Practices:
      • Keep it Concise: Aim for 50-60 characters to ensure the full title is visible on search engines.
      • Include Keywords: Use relevant keywords that reflect your products and brand identity.
      • Brand Name: Include your store’s brand name for recognition and branding purposes.
      • Example: “Handcrafted Jewelry Store | Unique Artisan Designs | [Your Brand Name]”
  • Meta Description
    • Purpose: The meta description provides a brief summary of your store that appears beneath the SEO title on search engine results pages.
    • Best Practices:
      • Length: Keep the description between 150-160 characters to ensure it displays correctly.
      • Engaging Copy: Write a compelling and informative description that encourages users to click on your store.
      • Include Keywords: Use primary keywords naturally to improve search relevance.
      • Example: “Discover unique handcrafted jewelry at [Your Brand Name]. Explore our collection of artisan necklaces, bracelets, and earrings. Free shipping on orders over $50!”
  • Meta Keywords
    • Purpose: Meta keywords are a set of words or phrases that reflect the main topics and content of your store. While less critical than other SEO elements, they can still support your SEO strategy.
    • Best Practices:
      • Relevance: Use keywords that accurately represent your products and services.
      • Variety: Include a mix of short and long-tail keywords.
      • Avoid Overstuffing: Limit the number of keywords to 5-10 to maintain relevance.
      • Example: “handcrafted jewelry, artisan designs, necklaces, bracelets, earrings, unique gifts”
  • Facebook Title
  • Purpose: The Facebook title is the headline displayed when your store’s link is shared on Facebook. It can influence click-through rates and engagement.
    • Best Practices:
      • Attention-Grabbing: Craft a catchy and relevant title that encourages users to learn more about your store.
      • Alignment: Ensure the title aligns with your brand messaging and product offerings.
      • Example: “Explore Exclusive Handcrafted Jewelry Collections | [Your Brand Name]”
  • Facebook Description
    • Purpose: The Facebook description provides additional context when your store’s link is shared on Facebook, helping to inform and entice potential customers.
    • Best Practices:
      • Informative and Engaging: Provide key details about your store and highlight what sets you apart.
      • Concise: Keep it short enough to display fully but long enough to convey important information.
      • Example: “Uncover the beauty of artisan jewelry crafted with love and precision. Shop now for exclusive offers and free shipping!”
  • Facebook Image
    • Purpose: The Facebook image is the visual element that appears when your store’s link is shared. It plays a significant role in attracting attention and encouraging clicks.
    • Best Practices:
      • High Quality: Use a high-resolution image that represents your brand or featured products.
      • Correct Dimensions: Follow Facebook’s recommended dimensions (e.g., 1200 x 630 pixels) to ensure proper display.
      • Example: An attractive image showcasing a selection of your best-selling products or a beautifully arranged product flat lay.
  • X (Twitter) Title
    • Purpose: The Twitter title serves as the headline when your store’s link is shared on Twitter, impacting user engagement and clicks.
    • Best Practices:
      • Compelling: Create a title that is compelling and aligns with the character limits on Twitter (about 70 characters).
      • Keyword Inclusion: Include relevant keywords to capture the attention of your target audience.
      • Example: “Discover Artisanal Jewelry Collections | Shop Unique Designs at [Your Brand Name]”
  • X (Twitter) Description
    • Purpose: The Twitter description provides additional information when your store’s link is shared on Twitter, offering context and enticing users to click.
    • Best Practices:
      • Concise and Persuasive: Craft a concise description that highlights your store’s key selling points.
      • Call to Action: Include a call to action to encourage engagement and visits.
      • Example: “Handcrafted elegance awaits. Explore our exclusive jewelry collections today and enjoy free shipping! #ArtisanJewelry #ShopNow”
  • X (Twitter) Image
    • Purpose: The Twitter image accompanies your store’s link, providing a visual cue that can enhance engagement and clicks.
    • Best Practices:
      • Eye-Catching: Use an eye-catching image that reflects your brand and products.
      • Proper Size: Ensure the image meets Twitter’s recommended size (e.g., 1200 x 675 pixels) for optimal display.
      • Example: An appealing photo of a signature product or a creative arrangement that showcases your brand’s style.


By optimizing these SEO and social media settings, you enhance your store’s visibility, engage potential customers, and drive more traffic to your Local Marketplace store. Each element contributes to a cohesive online presence that supports your business goals.